I have often heard the old adage: one of the most important aspects of a business’s success is, “Location, Location, Location.” In the day and age that we live in that has not changed, but today the most important “Location” may be the Internet.
Why is the Internet so important? With one click of a button you can communicate with a computer across town, in the next city, or on the other side of the county. Your ideas, products and services can reach hundreds of prospective customers for a few hundred dollars a year. A website can offer near unlimited amounts of information at an affordable price. Advertising in newspapers, radio and television will cost you much more and are very limited, especially when compared to the vast reach of a website. Websites are the most efficient and most cost effective way to stretch your marketing dollars. Your website never goes to sleep; it will work hard for your business 24 hours a day.
A well planned, professional and user friendly website can become an invaluable tool and resource.
- Provide educate and support to your customers,
- Dispense the latest facts and information,
- Keep the lines of communication open 24/7,
- Increase your visibility,
- Build customer loyalty,
- Save you money,
- Promote your products and services,
- Increase your customer base,
- and make you money, and much more.
Let me clarify, it’s not enough that you just have a website. It is important that your site be professional looking, and user friendly. Just like in the “real world” looks do count, and on the Internet visitors make their decision within seconds. Yes, there are a lot of do it yourself website programs out there, but unless you really know what you are doing they may cost you more than they save you.
Your website should be a vital part of your business! It is possible to get good web hosting and a domain name for around $100.00 per year, and that includes domain email address, multiple databases, unlimited bandwidth, and more space than the average website will ever use.
With today’s technology modern database websites no longer require a webmaster to maintain them. Once they are configured and set-up the owner, you, can update and maintain their own site. Depending on the size of your business a professional designed website starts at $300.00.
In conclusion: Yes, you do need a website. Your website will keep you competitive, help people find you, promote your products and services. Harness the power of the Internet with your own website. Show potential customers who you are and why they should do business with you.
About The Author
Janet Morrow is the owner of Mountain Ash Website Design. She has been a webmaster for over 22 years. For more information visit www.mountainash.org
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